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Arthacharya announces the launch of its new logo, which is an image of a conch.

Conch or Sankha in Sanskrit is symbolic of the social mobilisation process of Arthacharya. In Buddhism, Hinduism, and Jainism, which are the three main ancient religions that shaped the culture of the subcontinent, the conch represents the beautiful, deep, melodious, interpenetrating, and pervasive sound of the dharma that awakens disciples from the deep slumber of ignorance and urges them to accomplish their own welfare and the welfare of others. Similarly, the social mobilisation process of Arthacharya awakens the ignorant poorest of the poor who, as a result, began to analyse their socioeconomic reality and develop and implement plans to alleviate it.

The warriors of ancient India blew conch shells to announce battle, as is described in the Mahabharata. The conch in Arthacharya’s context symbolises the announcement of its battle against poverty.

The third meaning of the conch is prosperity.